Privacy Policy

Effective Date: August 01, 2024

At Trident Medical Services, we value your privacy and are committed to protecting your personal and health-related information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule appointments, or use our services.

By accessing our website or using our services, you consent to the practices described in this policy.

1. Information We Collect

We collect the following types of information when you use our services:

A. Personal Information

  • Identity Data: Name, date of birth, gender.

B. Health & Medical Information (Protected under HIPAA)

  • Medical History: Health conditions, medications, treatment history.
  • Appointment Details: Date, time, services requested.
  • Treatment Plans: Prescribed medications, doctor recommendations.

C. Technical Information (Automatically collected when you visit our website)

  • Device Information: IP address, browser type, operating system.
  • Usage Data: Pages visited, actions taken on the site.
  • Cookies & Tracking Technologies: Used to enhance your experience.

D. Payment & Financial Data

  • Billing Information: Credit card details (processed securely via third-party payment processors).
  • Insurance Details: If applicable, for claims and reimbursement.

2. How We Use Your Information

We use your information for the following purposes:

✔ To Provide Medical Services – Including appointments, consultations, prescriptions, and personalized treatment plans.
✔ To Improve Our Services – Analyzing user interactions to enhance patient experience.
✔ To Process Payments – Ensuring secure transactions.
✔ To Comply with Legal Obligations – Following HIPAA, state, and federal laws.
✔ For Marketing & Communications – Sending promotions, appointment reminders, and newsletters (with your consent).

3. HIPAA Compliance & Medical Data Privacy

As a healthcare provider, we comply with HIPAA (Health Insurance Portability and Accountability Act) to safeguard your Protected Health Information (PHI).

A. Your Rights Under HIPAA

🔹 Right to Access: You can request copies of your medical records.
🔹 Right to Amend: You may request corrections to your health data.
🔹 Right to Restrict Use: You can limit how your PHI is used.
🔹 Right to Confidential Communications: You may request private communications about your healthcare.
🔹 Right to File a Complaint: If you believe your privacy rights have been violated, you can contact our HIPAA Compliance Officer or file a complaint with the U.S. Department of Health & Human Services.

B. Data Security Measures

We implement industry-standard safeguards, including:
🔒 Encryption – Securing sensitive data in transit & storage.
🔒 Access Controls – Restricting data access to authorized personnel only.
🔒 Audit Logs – Monitoring for unauthorized access.

4. How We Share Your Information

We do not sell or rent your personal information. However, we may share information under the following circumstances:

A. With Healthcare Providers

  • Physicians, nurses, and specialists involved in your care.

B. With Third-Party Service Providers

  • Secure payment processors, IT support, and appointment scheduling platforms.

C. When Required by Law

  • Public health authorities, legal proceedings, law enforcement.

5. Marketing Communications & Your Choices

Marketing Communications & Your Choices

By providing your contact information and scheduling an appointment, you agree to receive:
✔ Appointment reminders
✔ Health-related updates
✔ Special promotions, offers, and newsletters

🔸 Your Marketing Consent & Opt-Out Rights

  • Marketing communications are optional and not required to receive medical care.

  • By signing up for our services, you authorize Trident Medical Services to contact you via:
    📧 Email
    📲 SMS/text messages
    📞 Phone calls (automated or manual)

  • You can opt out at any time by:

    • Clicking “Unsubscribe” in an email
    • Replying “OUT” to an SMS message
    • Calling our office to request removal

  • We will never sell or share your personal information for third-party marketing.

6. Data Retention & Security

We retain patient records in compliance with HIPAA and Arkansas state regulations, typically for at least 7 years.

Your data is protected through:
🔐 Secure Cloud Storage – Using HIPAA-compliant platforms.
🔐 Two-Factor Authentication (2FA) – For account access.
🔐 Routine Security Audits – Identifying potential vulnerabilities.

7. Use of Cookies & Tracking Technologies

We use cookies and tracking technologies to enhance user experience. These help us:
✔ Analyze website traffic
✔ Personalize content
✔ Improve site performance

Managing Cookies: You can adjust your browser settings to block or delete cookies at any time.

8. Children’s Privacy

Our services are intended for individuals 18 years and older. If we collect information from minors, parental or guardian consent is required.

9. Changes to This Privacy Policy

We may update this policy from time to time. Significant changes will be communicated via:
📧 Email notifications
📢 Website announcements

Your continued use of our services after any changes signifies your acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy, please contact:

  • 📧 Email: support@tridentmedservices.com
    📞 Phone: 479-449-0400 (Voice Only)
    📱 SMS Support: 479-324-3800 (Texting Only)
    📍 Address: 106 S Inglewood Ave Ste A, Russellville, AR 72801